Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?
All posts by Andrew Seel
Everything you need to know in one place
How will you engage with customers post-lockdown?
Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.
Why would employee influencers share your brand content?
During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.
Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.
Is Employee Advocacy right for your sector?
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
Employee Advocacy Vs Paid Media
Finding the right marketing mix can be frustrating for any company: you want to drive your business forward but with global economic uncertainty it’s become harder than ever. Which way to turn? This article looks at employee advocacy vs paid media – and why both should be considered in a new light in the post-Covid19 world.