We’ve asked 12 leading marketers across B2B and B2C for their insights into digital marketing trends for 2022 and beyond. What are their predictions?
All posts by Andrew Seel
Your people are your brand.
The search for better mousetraps
Launching ‘the next big thing’ is the holy grail of managers and entrepreneurs but how do consumers see it?
3 brands being more ‘human to human’ in their marketing
When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.
Is human to human marketing actually a thing?
The rise of automation and AI has led to something unexpected (or perhaps completely expected)… the appearance of human to human marketing.
Being early to market feels a lot like being wrong
I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.
Is the big idea in marketing ‘going local’?
‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
Three reasons why Local trumps National when it comes to social media marketing
Most businesses tend to centralise social media marketing even if they have numerous local branches. Here’s why that’s a mistake.
Bots or humans – who will win the battle?
In the battle to help customers to make purchasing decisions, who will win – bots and AI or old-fashioned humans?
2022: what will your business be doing differently?
Over the past 18 months we’ve watched businesses transform the way they operate and while digital first and remote working patterns dominate the headlines, they aren’t the only changes. Here are some of the other areas I’ve been reading about.
How to deal with people who resist change
If you’re a digital marketing professional who wants to drive innovation in your organisation you probably speak the ‘language’ of change. But not everyone likes change – here’s out tips for dealing with that.