Crystal Ball in sea with sunset

12 experts predict the game-changing digital marketing trends for 2022 & beyond

We’ve asked 12 leading marketers across B2B and B2C for their insights into digital marketing trends for 2022 and beyond. What are their predictions?

the next big thing scrawled on a wall

The search for better mousetraps

Launching ‘the next big thing’ is the holy grail of managers and entrepreneurs but how do consumers see it?

Human Marketing hand holding a hashtag

3 brands being more ‘human to human’ in their marketing

When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.

human hand touching digital hand

Is human to human marketing actually a thing?

The rise of automation and AI has led to something unexpected (or perhaps completely expected)… the appearance of human to human marketing. 

Being early to market feels a lot like being wrong

I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.

Massive colourful lightbulb - the big idea

Is the big idea in marketing ‘going local’?

‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?

Robot and human shaking hands

Bots or humans – who will win the battle?

In the battle to help customers to make purchasing decisions, who will win – bots and AI or old-fashioned humans?

do what you love love what you do

2022: what will your business be doing differently?


Over the past 18 months we’ve watched businesses transform the way they operate and while digital first and remote working patterns dominate the headlines, they aren’t the only changes. Here are some of the other areas I’ve been reading about.

innovation and change

How to deal with people who resist change

If you’re a digital marketing professional who wants to drive innovation in your organisation you probably speak the ‘language’ of change. But not everyone likes change – here’s out tips for dealing with that.

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