‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
All posts by Andrew Seel
Your people are your brand.
Three reasons why Local trumps National when it comes to social media marketing
Most businesses tend to centralise social media marketing even if they have numerous local branches. Here’s why that’s a mistake.
Bots or humans – who will win the battle?
In the battle to help customers to make purchasing decisions, who will win – bots and AI or old-fashioned humans?
Employee trust is top predictor for business performance
Mutual trust between employees and employers is a key predictor for business success – so why aren’t more brands ready to trust their staff to go on online and talk to their customers?
2022: what will your business be doing differently?
Over the past 18 months we’ve watched businesses transform the way they operate and while digital first and remote working patterns dominate the headlines, they aren’t the only changes. Here are some of the other areas I’ve been reading about.
The ’employee turnover tsunami’ is real… what can brands do about it?
The ongoing ’employee turnover tsunami’ – a massive wave of employee turnover resulting from the pandemic – is an increasingly challenging phenomenon for brands.
How to deal with people who resist change
If you’re a digital marketing professional who wants to drive innovation in your organisation you probably speak the ‘language’ of change. But not everyone likes change – here’s out tips for dealing with that.
Social media is the modern day shop floor
‘Social media is the modern day shop floor,’ said Eva Bojtos from John Lewis earlier this year. The key here is ‘shop floor’. Not shop. Shop floor. It’s where your customers interact with your sales staff.
Ground into dust: harness the power of employees this Christmas
Every year in November, retailers release their much anticipated Christmas ads.
Over the past decade more and more brands have followed the lead of John Lewis & Partners, embracing storytelling to create massive excitement and word of mouth around their festive ads, to drive awareness, footfall and online sales.
The Christmas of 2019 is one our team remembers well.
Having ideas isn’t enough – you need allies
Even if your idea is good, to succeed, you need to listen and collaborate. I should know because I nearly got fired for ‘going it alone’.