Launching ‘the next big thing’ is the holy grail of managers and entrepreneurs but how do consumers see it?
All posts by Andrew Seel
Your people are your brand.
3 brands being more ‘human to human’ in their marketing
When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.
Is human to human marketing actually a thing?
The rise of automation and AI has led to something unexpected (or perhaps completely expected)… the appearance of human to human marketing.
Being early to market feels a lot like being wrong
I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.
Is the big idea in marketing ‘going local’?
‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
Three reasons why Local trumps National when it comes to social media marketing
Most businesses tend to centralise social media marketing even if they have numerous local branches. Here’s why that’s a mistake.
Bots or humans – who will win the battle?
In the battle to help customers to make purchasing decisions, who will win – bots and AI or old-fashioned humans?
Employee trust is top predictor for business performance
Mutual trust between employees and employers is a key predictor for business success – so why aren’t more brands ready to trust their staff to go on online and talk to their customers?
2022: what will your business be doing differently?
Over the past 18 months we’ve watched businesses transform the way they operate and while digital first and remote working patterns dominate the headlines, they aren’t the only changes. Here are some of the other areas I’ve been reading about.
The ’employee turnover tsunami’ is real… what can brands do about it?
The ongoing ’employee turnover tsunami’ – a massive wave of employee turnover resulting from the pandemic – is an increasingly challenging phenomenon for brands.