Launching ‘the next big thing’ is the holy grail of managers and entrepreneurs but how do consumers see it?

The rise of automation and AI has led to something unexpected (or perhaps completely expected)… the appearance of human to human marketing. 

Mutual trust between employees and employers is a key predictor for business success – so why aren’t more brands ready to trust their staff to go on online and talk to their customers?

If you’re a digital marketing professional who wants to drive innovation in your organisation you probably speak the ‘language’ of change. But not everyone likes change – here’s out tips for dealing with that.

A while back we ran our first Advocate and Influencer Marketing Conference – the Wave Summit. Creating a conference is quite a thing but I didn’t expect it to help me find my purpose.

How business purpose drives employee advocacy. Our tips on finding purpose for you and your employees.