5 Key Pillars of Employee Advocacy: Part 5 of 5 Measurement and Reporting

What does a successful employee advocacy programme look like? How do you measure success and report to internal stakeholders and your team?

5 Key Pillars of Employee Advocacy: Part 4 of 5 Motivation

Our 5 cardinal rules for keeping employees motivated once you’ve enrolled them into your advocacy programme. First up, DO NOT reward them.

5 Key Pillars of Employee Advocacy Part 3 of 5: Content and Storytelling

There’s a lot of debate right now about how much employee generated content brands should aim for employees to be sharing. If you’re wondering how to approach content for employees to share, this will help.

Network of digital people

5 Key Pillars of Employee Advocacy, part 2 of 5: Recruitment

How do you decide which members of staff you want to invite into your employee advocate programme? Who do you want posting content on behalf of your brand – and how do you invite them to do so?

Why should a business risk their employees sharing on social media in 2021?

The 5 pillars of employee advocacy and why you should be encouraging your employees to share brand content on social media in 2021.

Supportive work colleagues holding hands

How to help your employees to build a strong social media presence

How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?

How to create brand content your employees will share

Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.

How will you engage with customers post-lockdown?

Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.

Why would employee influencers share your brand content?

During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.

Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.

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