How to create brand content your employees will share

Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.

How will you engage with customers post-lockdown?

Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.

Why would employee influencers share your brand content?

During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.

Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.

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