If you’re a Twitter user, you may have noticed a new feature was added recently: Communities. As a Twitter junkie, here’s my thoughts.
Your people are your brand.
The first 30 Day Social Club launches on 25 April! Here’s a video with a little more about it and how it works.
When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.
I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.
‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
With TikTok overtaking Youtube for average watch time in both the US and the UK, the social media landscape is undeniably changing. This got me thinking about the brands that are keeping up – and the ones that aren’t. What mistakes are people making?
The ongoing ’employee turnover tsunami’ – a massive wave of employee turnover resulting from the pandemic – is an increasingly challenging phenomenon for brands.