Is your feed full of posts from connections that aren’t particularly relevant or interesting? Using Linked In can be more rewarding. Here’s how.
Currently browsing: Employee influencers
Your people are your brand.
The old ways of marketing don’t work anymore…
The old ways of marketing don’t work – so why are you still plugging away at them? Think about how you react to that intrusive ad or unwanted email?
Twitter Communities: a game-changer or another feature nobody will use?
If you’re a Twitter user, you may have noticed a new feature was added recently: Communities. As a Twitter junkie, here’s my thoughts.
What is the 30 Day Social Club?
The first 30 Day Social Club launches on 25 April! Here’s a video with a little more about it and how it works.
3 brands being more ‘human to human’ in their marketing
When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.
Being early to market feels a lot like being wrong
I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.
Is the big idea in marketing ‘going local’?
‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
Three reasons why Local trumps National when it comes to social media marketing
Most businesses tend to centralise social media marketing even if they have numerous local branches. Here’s why that’s a mistake.
Top 3 mistakes brands are making on social media
With TikTok overtaking Youtube for average watch time in both the US and the UK, the social media landscape is undeniably changing. This got me thinking about the brands that are keeping up – and the ones that aren’t. What mistakes are people making?
The ’employee turnover tsunami’ is real… what can brands do about it?
The ongoing ’employee turnover tsunami’ – a massive wave of employee turnover resulting from the pandemic – is an increasingly challenging phenomenon for brands.