As UK restrictions lift, retailers clamour to tap into the pandemic trend for social shopping with new roles for frontline retail staff.
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Your people are your brand.
How the Waterstones localisation strategy is winning over customers
Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?
5 Key Pillars of Employee Advocacy: Part 5 of 5 Measurement and Reporting
What does a successful employee advocacy programme look like? How do you measure success and report to internal stakeholders and your team?
5 Key Pillars of Employee Advocacy: Part 4 of 5 Motivation
Our 5 cardinal rules for keeping employees motivated once you’ve enrolled them into your advocacy programme. First up, DO NOT reward them.
5 Key Pillars of Employee Advocacy Part 3 of 5: Content and Storytelling
There’s a lot of debate right now about how much employee generated content brands should aim for employees to be sharing. If you’re wondering how to approach content for employees to share, this will help.
5 Key Pillars of Employee Advocacy, part 2 of 5: Recruitment
How do you decide which members of staff you want to invite into your employee advocate programme? Who do you want posting content on behalf of your brand – and how do you invite them to do so?
Why should a business risk their employees sharing on social media in 2021?
The 5 pillars of employee advocacy and why you should be encouraging your employees to share brand content on social media in 2021.
How to help your employees to build a strong social media presence
How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
How to mobilise employees to become brand ambassadors
One of the most common questions we get asked is how do we get employees to sign up to an employee advocacy programme. Here’s how.
How to avoid your employee advocacy plans ending up on the ‘too risky’ pile
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?