The old ways of marketing don’t work anymore…
The old ways of marketing don’t work – so why are you still plugging away at them? Think about how you react to that intrusive ad or unwanted email?
The day I learnt skills were more important than technology
Buying technology won’t solve your marketing and recruitment problems. Technology supports skills, experience and strategy, it doesn’t replace it. This might sound strange coming from the CEO of a company centred around an employee advocacy platform but hear me out with this seemingly unrelated story…
Social media tips for employees #5: using Linked In
Is your feed full of posts from connections that aren’t particularly relevant or interesting? Using Linked In can be more rewarding. Here’s how.
What is the 30 Day Social Club?
The first 30 Day Social Club launches on 25 April! Here’s a video with a little more about it and how it works.
12 experts predict the game-changing digital marketing trends for 2022 & beyond
We’ve asked 12 leading marketers across B2B and B2C for their insights into digital marketing trends for 2022 and beyond. What are their predictions?
Stand out with a human touch: 3 ways to make e-commerce more human
You can stand out with a human touch, even if more and more of your business is online. Here’s 3 of our top tips.
3 brands being more ‘human to human’ in their marketing
When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.
Being early to market feels a lot like being wrong
I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.
Is the big idea in marketing ‘going local’?
‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?
Three reasons why Local trumps National when it comes to social media marketing
Most businesses tend to centralise social media marketing even if they have numerous local branches. Here’s why that’s a mistake.