Ground into dust: harness the power of employees this Christmas
Every year in November, retailers release their much anticipated Christmas ads.
Over the past decade more and more brands have followed the lead of John Lewis & Partners, embracing storytelling to create massive excitement and word of mouth around their festive ads, to drive awareness, footfall and online sales.
The Christmas of 2019 is one our team remembers well.
Do employees have to post and build influence on every social network?
Social media can be overwhelming – and it’s always worth remembering this if you’re embarking on an employee advocacy programme. It isn’t only about providing content and support to your employees. It won’t all be solved with some content guidance and an app (although our app is marvellous, obviously :D).
Having ideas isn’t enough – you need allies
Even if your idea is good, to succeed, you need to listen and collaborate. I should know because I nearly got fired for ‘going it alone’.
How I overcame imposter syndrome
I turned down Blur… why did Gorillaz want me? How I overcame imposter syndrome and how I apply those learnings to my business life.
How businesses with a strong internal culture thrived during Covid
Companies with a strong internal culture shone the light on their employees during the darkest days of Covid. Here’s how the fostered it.
Hybrid working: the genie is out of the bottle
Post-covid it looks like hybrid working is here to stay. Employees are demanding more flexibility and employers have to listen in a way they never had to pre-pandemic.
How the Waterstones localisation strategy is winning over customers
Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?