Christmas dust

Ground into dust: harness the power of employees this Christmas

Every year in November, retailers release their much anticipated Christmas ads.

Over the past decade more and more brands have followed the lead of John Lewis & Partners, embracing storytelling to create massive excitement and word of mouth around their festive ads, to drive awareness, footfall and online sales.

The Christmas of 2019 is one our team remembers well.

Do employees have to post and build influence on every social network?

Social media can be overwhelming – and it’s always worth remembering this if you’re embarking on an employee advocacy programme. It isn’t only about providing content and support to your employees. It won’t all be solved with some content guidance and an app (although our app is marvellous, obviously :D).

Having ideas isn’t enough – you need allies

Even if your idea is good, to succeed, you need to listen and collaborate. I should know because I nearly got fired for ‘going it alone’.

Nothing ever goes viral

The Holy Grail of brand content is for it to ‘go viral’ but how often does this actually happen? The answer might surprise you.


How I overcame imposter syndrome

I turned down Blur… why did Gorillaz want me? How I overcame imposter syndrome and how I apply those learnings to my business life.

Core Values

How businesses with a strong internal culture thrived during Covid 

Companies with a strong internal culture shone the light on their employees during the darkest days of Covid. Here’s how the fostered it.

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Hybrid working: the genie is out of the bottle

Post-covid it looks like hybrid working is here to stay. Employees are demanding more flexibility and employers have to listen in a way they never had to pre-pandemic.

frontline retail staff social selling

Businesses wake up to the fact their employees are their most powerful asset

As UK restrictions lift, retailers clamour to tap into the pandemic trend for social shopping with new roles for frontline retail staff.

Waterstones shop window

How the Waterstones localisation strategy is winning over customers

Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?

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