How do you decide which members of staff you want to invite into your employee advocate programme? Who do you want posting content on behalf of your brand – and how do you invite them to do so?
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Your people are your brand.
Why should a business risk their employees sharing on social media in 2021?
The 5 pillars of employee advocacy and why you should be encouraging your employees to share brand content on social media in 2021.
How to help your employees to build a strong social media presence
How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
How to mobilise employees to become brand ambassadors
One of the most common questions we get asked is how do we get employees to sign up to an employee advocacy programme. Here’s how.
How to avoid your employee advocacy plans ending up on the ‘too risky’ pile
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?
What impact employee advocacy can have on the high street
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?
How to create brand content your employees will share
Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.
How will you engage with customers post-lockdown?
Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.
Five ways to drive a successful employee advocacy programme
How do you make a successful employee advocacy programme for the long term? It can be easy to light the fire, but to keep your new programme delivering sustainable results, you will need to make it personally meaningful for everyone involved.
What’s the point of employee advocacy if your employees share brand content anyway?
If your employees share brand content online already, you’re undeniably a step ahead of most of the competition. There are a still few questions about employee sharing you need to ask though.