Shopping trolley filled with Christmas presents

Social media is the modern day shop floor

‘Social media is the modern day shop floor,’ said Eva Bojtos from John Lewis earlier this year. The key here is ‘shop floor’. Not shop. Shop floor. It’s where your customers interact with your sales staff.

Waterstones shop window

How the Waterstones localisation strategy is winning over customers

Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?

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