You can stand out with a human touch, even if more and more of your business is online. Here’s 3 of our top tips.
All posts tagged: retail marketing
Your people are your brand.
Social media is the modern day shop floor
‘Social media is the modern day shop floor,’ said Eva Bojtos from John Lewis earlier this year. The key here is ‘shop floor’. Not shop. Shop floor. It’s where your customers interact with your sales staff.
How the Waterstones localisation strategy is winning over customers
Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?