Social media can be overwhelming – and it’s always worth remembering this if you’re embarking on an employee advocacy programme. It isn’t only about providing content and support to your employees. It won’t all be solved with some content guidance and an app (although our app is marvellous, obviously :D).
All posts by Nigel Cooper
Your people are your brand.
How to help your employees to build a strong social media presence
How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
How to create brand content your employees will share
Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.
Five ways to drive a successful employee advocacy programme
How do you make a successful employee advocacy programme for the long term? It can be easy to light the fire, but to keep your new programme delivering sustainable results, you will need to make it personally meaningful for everyone involved.
Who should your first employee advocate marketing recruits be?
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
Brian Solis discusses Influence 2.0 at We Are Togethr’s WAVE Summit
Brian Solis discusses employee advocacy and employee influence 2.0 at Togethr’s Wave Summit in London.