How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
Your people are your brand.
How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.
How do you make a successful employee advocacy programme for the long term? It can be easy to light the fire, but to keep your new programme delivering sustainable results, you will need to make it personally meaningful for everyone involved.
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
Brian Solis discusses employee advocacy and employee influence 2.0 at Togethr’s Wave Summit in London.