Most employee advocacy programmes are designed to launch.
Ours are designed to last.
Built for the AI age.
Employee advocacy rarely fails because people don't care. It fails because no one designed for what happens when attention goes back to day jobs. Togethr helps employees build the confidence, capability and habits to keep participating when real work takes over.
Why most employee advocacy efforts fizzle out
In many organisations, employee advocacy starts with good intentions. There's training. There's a launch. Maybe there's a platform. At first, things look promising.
Then real work takes over.
Participation drops. Momentum fades. Ownership becomes unclear. And the programme quietly slips down the priority list — not with a bang, but with a shrug.
This isn't a failure of people. It's a failure of design.
AI doesn't solve that. Creating content has never been easier. But sustainable employee advocacy still depends on people having something useful to contribute — and the confidence and habits to keep doing it.
That's what has to survive when the support disappears.
Employee Advocacy Foundation Pilot
A safe, structured way to start — and find out what will actually work.
Our 12-week Foundation Pilot combines employee advocacy training with real-world participation.
Employees build confidence, uncover where their expertise is useful and learn to contribute in ways that feel genuinely their own.
Then we reduce the support — to see what actually lasts.
What Togethr does differently
We don't run pilots to prove success. We run them to find out the truth.
Start small and structured
We work with a carefully selected cohort, building confidence before deciding what should scale.
Build capability, not just content
We help people use their expertise, experience and judgement to make more useful contributions.
AI-assisted. Human-led.
AI helps people explore and develop ideas — without outsourcing the experience and judgement that makes them valuable.
Then ease support back — deliberately
As the pilot progresses, support reduces intentionally — so we can see what people actually sustain for themselves.
The goal isn't to make advocacy look good. It's to make it work.
What changes
Confidence
Start participating
Build the confidence to join professional conversations, share what you know and put yourself forward.
Expertise
Know what you know
Recognise your expertise, where it's relevant and what you can genuinely contribute.
Judgement
Develop your viewpoint
Bring your own experience, judgement and perspective — including when you're working with AI.
Relationships
From conversation to connection
Use your contributions to start conversations, make connections and engage with the right people.
Rhythm
Make it sustainable
Find a way of participating that fits around real work and doesn't depend on constant prompts.
The result isn't simply more content.
It's more confident, credible professional participation.
Beyond the Beige
When everyone can create content, sameness becomes the problem.
In The Beige Code, Togethr founders Andrew Seel and Nigel Jay Cooper explore why human experience, judgement and specificity matter more in the age of AI.
That thinking runs through Togethr.
Could anyone have said this?
We help people bring back what makes their contribution theirs — experience, evidence, judgement and perspective.
Explore The Beige CodeWhat clients gain
Confidence to proceed — or not
Make decisions based on real behaviour, not assumptions.
More credible employee voices
Help people contribute from their own expertise and experience.
Clarity on what it takes
Understand what people can sustain — and the support they need.
Reduced risk
Test what works before committing to a larger programme, technology investment or rollout.
Togethr fostered a genuinely safe and welcoming environment, encouraging the team to be bold and imaginative in sharing their perspectives.
”Sophie Devonport, National Account Manager
Barclays
Client testimonials
Built on more than 12 years of employee advocacy experience
I've learned so much about how to develop my own online brand and I'm putting my team through the training programme. It's a way of the company giving something back whilst also benefiting the company.
Kirsty Baxter-Smith, BT
The passion and knowledge of our Partners is very powerful and inspiring. Giving them a way in which to connect personally with customers online provides a deeper, more meaningful relationship.
Eva Bojtos, John Lewis & Partners
The training was incredible. It was more than just a social media course. It was like life coaching. I feel more confident at work, able to communicate better in meetings. I've grown my visibility.
Marc Twibill, HSBC
It has been a blast working with Togethr over the years — the experience and confidence you've given us to go from ground zero to where we are now has been terrific.
Darren Jones, Post Office
There are some training courses all companies should encourage their employees to do. This is one of them.
Giles Palmer, Founder, Brandwatch
We knew we wanted to scale up our employee advocate programme. Togethr not only allowed us to manage employee advocacy, it also gave us impressive results.
Andy Thompson, Iceland Foods
[The training] provided us with a new perspective on social media and a way of thinking about individuals communicating a niche and point of view.
Crowdfunder
The programme supported our team to feel empowered to post confidently and authentically on LinkedIn. Togethr fostered a genuinely safe and welcoming environment, encouraging the team to be bold and imaginative in sharing their perspectives. Their approach helped us bring real personality and vibrancy to our corporate updates, making each contribution engaging and true to who we are. We also saw a clear increase in engagement and interaction from our external audience during the programme.
Sophie Devonport, National Account Manager, Barclays
Probably one of the best CPD opportunities I've experienced in a very long time.
”Beth, Head of Programme Operations
Big Issue Group
We work best with organisations that:
•Want more credible employee voices — not simply more content
•Have people with different levels of confidence and experience
•Need employee advocacy to fit around people's real jobs
•Want to find out what works before committing to scale
You don't need to know what your eventual programme should look like. That's what the Foundation Pilot helps you discover.
Ready to
start properly?
If you're looking at employee advocacy for the first time, considering a wider programme or wondering why an existing initiative isn't quite working, let's find out what will actually work in your organisation.
To email us directly:
hello@wearetogethr.io