Part 1: Content to come

• Content to come
• How has Covid-19 changed things?
• How does employee advocacy integrate with other marketing?
• What do you need to get started?

Part 2: why brands need to consider it

• Why your employees want to be involved
• How employee advocacy transforms your customer buying journey
• Why consumers trust people like them (your employees) more than brands
• How employee advocacy delivers ROI
• The new normal: keeping employees engaged as remote working continues

Part 3: How to succeed in employee advocacy

• Finding a sponsor in senior leadership 
• Communicating with employees: how to get them on board
• Who are the best early adopter advocates?
• Getting started: keeping it simple
• Capturing the right data to measure results

Part 4: Case studies

• Snapshots of some successful employee advocacy case studies

Part 5: Further reading