Jargon buster

The language of advocacy explained

Intro to employee advocacy front cover

What even is an advocate?

Like any other marketing discipline, employee advocacy comes with its own range of language and terminology – and there’s no guarantee it’s universally agreed upon?

To help you unpick things when you’re starting out, here’s our guide to frequently used terminology. It will help you make sure everyone in your company understands what you mean by different terms and how it maps to other social media and marketing activity.

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