How to incorporate employee advocacy into the wider marketing mix is one of our most frequently asked questions. Employee advocacy is increasingly valued by brands as a key part of their earned media strategy. Advocacy drives social influence by activating conversations across the business, building trust with customers and communities in new ways, and aligning employees with business purpose.

In this reference guide, we’ll provide you with insights into how employee advocacy fits alongside:

• press
• celebrity influencer and micro-influencer marketing
• paid media
• PR and Corporate comms.