Stand out with a human touch: 3 ways to make e-commerce more human

You can stand out with a human touch, even if more and more of your business is online. Here’s 3 of our top tips.

the next big thing scrawled on a wall

The search for better mousetraps

Launching ‘the next big thing’ is the holy grail of managers and entrepreneurs but how do consumers see it?

Human Marketing hand holding a hashtag

3 brands being more ‘human to human’ in their marketing

When it comes to being more human with your marketing, many lose sight of the best way to do this: be more human yourselves.

human hand touching digital hand

Is human to human marketing actually a thing?

The rise of automation and AI has led to something unexpected (or perhaps completely expected)… the appearance of human to human marketing. 

Being early to market feels a lot like being wrong

I’m very proud to say after helping iconic retailer John Lewis launch their staff onto Instagram back in 2017, that ‘shop floor influencers’ are now being recognised as a thing in the mainstream media and industry.

Massive colourful lightbulb - the big idea

Is the big idea in marketing ‘going local’?

‘The Big Idea’ is synonymous with global advertising campaigns led by agencies for major brands. But is local social the new big idea?

Robot and human shaking hands

Bots or humans – who will win the battle?

In the battle to help customers to make purchasing decisions, who will win – bots and AI or old-fashioned humans?

Employee trust - four hands clasped together

Employee trust is top predictor for business performance

Mutual trust between employees and employers is a key predictor for business success – so why aren’t more brands ready to trust their staff to go on online and talk to their customers?

Mistakes in pink lights on the wall

Top 3 mistakes brands are making on social media

With TikTok overtaking Youtube for average watch time in both the US and the UK, the social media landscape is undeniably changing. This got me thinking about the brands that are keeping up – and the ones that aren’t. What mistakes are people making?

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