Books
Three diagnostic business books by Andrew Seel and Nigel Jay Cooper — exploring why professional content goes beige, why AI adoption keeps failing, and what AI actually is.
The Beige Code
Why professional content goes beige.
Most B2B and professional content falls into the trap of being entirely forgettable. In The Beige Code, we run a diagnostic on the corporate communications machine to uncover why so much content ends up blending into the background, and provide the antidote for creating authentic, standout thought leadership that actually resonates with your audience.
The Wrong End of the Robot
Why AI adoption keeps failing.
Organizations are rushing to adopt AI without understanding the fundamental changes required. The Wrong End of the Robot explores the common pitfalls in AI implementation, highlighting how treating generative models as mere productivity tools leads to widespread failure, and how to instead adopt a diagnostic approach for genuine transformation.
The Elusive Ghost Who Walks
What AI actually is.
Peeling back the hype to reveal the reality of artificial intelligence. The Elusive Ghost Who Walks demystifies the technology, offering a clear-eyed perspective on what AI can and cannot do. By understanding the true nature of these systems, professionals can learn to work alongside them effectively rather than fearing or overestimating their capabilities.
About the Authors
Andrew Seel
Founder of The Togethr Project and CEO of The Foundry, helping organizations build authentic voices that cut through the noise.
Nigel Jay Cooper
Co-founder of The Togethr Project and founder of Ghost Art, exploring the intersection of human creativity and AI.