Three diagnostic business books by Andrew Seel and Nigel Jay Cooper — exploring why professional content goes beige, why AI adoption keeps failing, and what AI actually is.
Most B2B and professional content falls into the trap of being entirely forgettable. In The Beige Code, we run a diagnostic on the corporate communications machine to uncover why so much content ends up blending into the background, and provide the antidote for creating authentic, standout thought leadership that actually resonates with your audience.
Nearly nine in ten businesses say they're using AI. Fewer than one in twenty are seeing meaningful results from it.
That gap has almost nothing to do with the technology. Drawing on research from MIT, McKinsey, RAND Corporation and the World Economic Forum, plus direct experience working with owner-led businesses, The Wrong End of the Robot diagnoses why AI adoption keeps failing where it matters most — and why the fix isn't a better tool.
The central argument: most businesses don't struggle because they lack AI. They struggle because their systems were never built to scale. AI bolted onto that doesn't help. It magnifies the mess.
For SME owners and partners who know they need to 'do something about AI' but suspect the obvious answers aren't quite right.
Peeling back the hype to reveal the reality of artificial intelligence. The Elusive Ghost Who Walks demystifies the technology, offering a clear-eyed perspective on what AI can and cannot do. By understanding the true nature of these systems, professionals can learn to work alongside them effectively rather than fearing or overestimating their capabilities.
Co-founder of The Togethr Project, Ghostart and The Foundry, helping organizations build authentic voices that cut through the noise.
Co-founder of The Togethr Project, Ghostart and The Foundry, exploring the intersection of human creativity and AI.