We help employee advocacy programmes survive real work
Most advocacy pilots are designed to prove success. Ours are designed to show you what happens next.
Why we created Togethr
We've spent years watching employee advocacy programmes launch with excitement – and then quietly fade away. Not because they were bad ideas. Not because people didn't care. But because no one designed for what happens when the novelty wears off.
Most pilots are built to prove success under ideal conditions. They run at peak attention, with full support, shielded from the reality of competing priorities and day-to-day work.
We built Togethr to do something different: to help organisations find out the truth about whether advocacy will actually work for them – before they scale.
Our core belief
The success of an employee advocacy programme isn't measured by how it starts. It's measured by what happens when the excitement fades, when attention goes back to day jobs, and when the internal sponsor is juggling ten other things.
That's the moment most programmes fizzle. Not because people don't care – but because no one designed for that moment.
We design for exactly that moment.
What makes us different
We don't launch big. We start small, with carefully selected cohorts. We build structure early, then ease it back deliberately – so we can see what holds under normal working pressure.
By the end of a pilot with us, you know the truth. You know what level of support your programme realistically needs. You know whether your people will keep participating without being pushed.
You have confidence – based on evidence, not hope.
“The best thing about Andrew and Nigel was that they clearly care about what they do and they have a great way of communicating. In the live sessions, you really feel they care. They listen to opinions and are very knowledgeable in their field.”
The team behind Togethr
Andrew Seel
Co-Founder & Director
Andrew started out in digital before LinkedIn even existed. He was a channel editor at AOL back when they were a funky new web company taking over the world.
Crucially, AOL was one of the first big names to have forums, chat rooms and online communities – and this started Andy down the path of 'social media' before it was even a thing.
After AOL, Andrew co-founded an award-winning digital consultancy, GetFrank, leading projects for Channel 4, EMI and others. If you're a fan of the band Gorillaz, fronted by Blur's Damon Albarn – Andy launched their first website while he was Creative Director.
Andy has worked strategically with numerous global brands over the past 25 years, including Häagen Dazs, Saatchi and Saatchi, Virgin Atlantic and more.
Nowadays, in terms of his own social media, Andrew posts mainly on LinkedIn, talking about his niche: Employee Advocacy.
Nigel Jay Cooper
Co-Founder & Director
Nigel is a bestselling fiction author, currently working on his 4th novel. His debut, Beat the Rain, was published in 2016 and was a global semi-finalist for best debut author in the Goodreads Choice Awards.
His second novel The Pursuit of Ordinary was a call-in by the Man Booker Prize and a finalist in the People's Book Prize for Fiction.
When he was first published, Nigel quickly realised the importance of building a platform on social media to grow his profile and drive book sales. He built a network on Twitter (now X) of over 30,000 followers – before leaving the network and starting again on Threads and BlueSky.
Nigel also posts on LinkedIn, with tips and advice to help employees and professionals build their online profile there.
Before founding Togethr with Andrew, Nigel was a writer and editor for Channel 4 Television and a newspaper sub-editor for the Brighton Argus.
Want to find out if advocacy will work for you?
Before you commit to scale, let's find out the truth.
Get in touch