Training costs always escalate
Staff training costs escalate as EA programmes grow, making budgeting tricky.
Finding right people is hard
It’s hard to identify the most motivated employees, leading to dropouts and wasted places.
One-size training doesn't fit all
One-size-fits-all training doesn’t cater to different levels of social media experience and growth rates.
Limited ongoing resources
Ongoing support resources are limited, which can slow progress and reduce impact.
Optional 1 hour clinics are a great opportunity to come together as a group and discuss challenges and ask questions.
Regular 1 hour clinics
We invite relevant members of your organisation (eg brand director) to share their expertise and experience with you.
+ Special guests
We host discussions around topical questions, eg: “I don’t have time for this” or “Do I really have to comment that often?” or “Should I use AI to comment or post?”
+ Discussions
We set fun group challenges to tackle during the clinic. It’s an opportunity to work together to problem-solve common issues and grow your knowledge.
+ Challenges
Coaching
Our training framework
AI advocacy assistant
The best CPD opportunity I’ve experienced in a very long time.
Beth, Head of Programme Operations
Big Issue Group
Get in touch
Personal brand (levels 4-6)
Week 1
Get to know your niche
Empowers you to define, refine, and communicate your personal brand by identifying your niche, aligning with your values and audience needs and leveraging storytelling and structured content pillars to create authentic, engaging, and focused LinkedIn content.
Week 3
Speedy writing systems
Learn to gain control over your LinkedIn strategy. You will explore how to inject authenticity into your content, craft compelling hooks and use storytelling techniques to engage your audience... all while saving time and streamlining the process.
Week 5
Building audience & connecting
Focuses on building meaningful, authentic relationships on LinkedIn. You will learn to approach networking with purpose and empathy, create genuine connections, and build trust within your professional community.
Week 2
Rapid ideas generation and writing
Learn to set clear goals, develop creative processes, and leverage tools like content templates, storytelling archetypes, and algorithm insights to generate impactful ideas, craft compelling LinkedIn posts efficiently, and optimise your visibility and engagement.
Week 4
Building engagement
You will explore ways to craft dynamic posts, utilise tools like carousels and videos, and embrace experimentation to maximise your reach and resonance, focusing on authenticity, audience needs, and iterative learning.
Week 6
Converting
This final week equips you with strategies to convert your LinkedIn efforts into meaningful opportunities. By focusing on building trust through personalised DMs, refining your introductions and leveraging engagement signals effectively, you'll learn to foster deeper relationships.
5-minute daily on-demand training videos + 10-min exercises = practical skills without the overwhelm.
15 minutes to transform
Employees train alongside their daily tasks, with no need for intensive, time-consuming sessions.
Fits any schedule
Each session builds on the last, with the aim of gradual, consistent and visible progress.
Step-by-step progress
Repeated, small actions over time lead to lasting skills, increased confidence and impressive results.
Habit forming
Training
Week 1
Kickstart a high value Linkedin mindset
Helps you to overcome internal barriers like self-doubt and imposter syndrome, discover your authentic voice, and build confidence through identity-based habits, commenting strategies, journaling, and uncovering your personal 'why' alongside that of your brand.
Week 2
Listen with purpose
Teaches you how to curate an engaging LinkedIn feed, build community-driven habits and capture ideas effectively, transforming passive scrolling into purposeful engagement, while laying the groundwork for a professional profile.
Week 3
Know your brand and industry
Equips you with skills to define and share your brand story with passion, engage meaningfully with your audience, and position yourself as a credible industry expert by understanding your company, industry, and target audience.
Week 4
Curate posts and grow your knowledge
Deepen your expertise and build credibility by curating content with personal insights, leveraging collaborative articles, thoughtfully balancing AI support while maintaining authenticity and handling criticism gracefully to foster meaningful engagement.
Week 5
Discover your expertise
Helps you to uncover, embrace, and showcase your unique expertise on LinkedIn by building confidence in your knowledge, crafting impactful content and optimising your Linkedin profile for visibility and engagement.
Week 6
Nail the most common post types
Empowers you to craft engaging and impactful LinkedIn content by mastering the 5 most popular post types, creating attention-grabbing hooks, utilising templates for efficiency, and defining personalised success metrics.
Employee Advocacy Accelerator plans
Brand ambassador (levels 1-3)
Measure and optimise what matters.
Support for the programme manager to track and optimise the progress of the programme through reporting and monthly optimsation calls
05. Optimisation
Content that makes sense.
Weekly sets of targeted prompts and suggested content that are relevant to your different employee groups and their audiences.
04. Content
Live group coaching to inspire.
The monthly clinics are an opportunity for employees to work together as a group. A shared experience is a great driver of strong habits.
03. Coaching
A personal assistant for employees.
A powerful suite of 20+ AI workflows which gets to know your employees and helps them build their personal brand and social media presence rapidly and easily.
02. AI assistant
Just 15 mins a day to progress.
Over 60 step-by-step training sessions which keeps employees motivated on Linkedin, helps them progress quickly and achieve their goals even when they’re busy.
01. Training
Build a plan that delivers results – all for a single price.
Employee Advocacy Accelerator
Coach
Andrew Seel
Andrew started out in digital before Linkedin even existed. He was a channel editor at AOL back when they were a funky new web company taking over the world.
Crucially, AOL was one of the first big names to have forums, chat rooms and online communities – and this started Andy down the path of ‘social media’ before it was even a thing.
After AOL, Andrew co-founded an award-winning digital consultancy, GetFrank, leading projects for Channel 4, EMI and others.
If you're a fan of the band Gorillaz, fronted by Blur’s Damon Albarn…Andy launched their first website while he was Creative Director at the first agency he co-founded, GetFrank.
Andy has worked strategically with numerous global brands over the past 25 years, including Håagen Dazs, Saatchi and Saatchi, Virgin Atlantic and more.
Nowadays, in terms of his own social media, Andrew posts mainly on Linkedin, talking about his niche, Employee Advocacy.
Coach
Nigel Jay Cooper
Nigel is a bestselling fiction author, currently working on his 4th novel.
His debut, Beat the Rain, was published in 2016 and was a global semi-finalist for best debut author in the Goodreads Choice Awards.
His second novel The Pursuit of Ordinary was a call-in by the Man Booker Prize and a finalist in the People's Book Prize for Fiction.
When he was first published, Nigel quickly realised the importance of building a platform on social media to grow his profile and drive book sales.
He built a network on Twitter - now X - of over 30,000 followers - before leaving the network and starting again on Threads and BlueSky.
Nigel also posts on Linkedin, with tips and advice to help employees and professionals to build their online profile there.
Before founding Togethr with Andrew, Nigel was a writer and editor for Channel 4 Television and a newspaper sub-editor for the Brighton Argus.
What you'll achieve
Find and motivate the right employees to become key influencers within your business.
Motivated employees
Support different staff goals and experience levels, keeping them motivated to maximise your results.
Brand distribution
With trust levels for brand pages and advertising taking a hit, authentic content shared by employee stands out.
Word of mouth
Buyers make decisions well before they even visit your website by listening to your people.
Sales growth
More conversations about your brand leads to a bigger share of voice than your competitors and business growth.