Employee Advocacy
Strategy in 2024 Ogilvy just released a report saying employee advocacy is the number 1 Influencer trend you should care about in 2024. Do you?
Strategy in
2024. More info
your 2024
Employee
Advocacy
Strategy. Developing your
Employee
Advocacy
Strategy in 2024
Employee Advocacy is not longer a ‘nice to have’ arm of digital marketing or HR. It’s a must have in 2024.
Ogivy’s 2024 report states that: ‘Employee advocates are the new authentic marketing channel for brands. By sharing helpful content that engages communities, employee advocates encourage others to share and amplify their brand’s message.’
They go one step further and state that it will be the number 1 influencer trend in 2024 that you should care about.
Want us to help you to create an Employee Advocacy strategy to get you started quickly and easily?
We’ll focus on getting you moving in the most efficient way possible so you can then grow and scale effectively.
Contact us today and we’ll arrange a call or Zoom/Teams catch up to discuss how we can help.
The untapped employee ‘creator economy’
Ogilvy’s report emphasises that a staggering 96% of the creator economy is yet to be fully utilised, representing a significant opportunity for brands.
The collective network size of a company’s employees is, on average, 10 times larger than the company’s own network.
This underscores the immense reach and influence employees can have when they become brand advocates, even if each individual doesn’t, at first glance, have a massive reach.
Put your employees at the heart of your EA strategy for success
In our experience, the biggest mistake brands make when starting out on their Employee Advocacy journey is by putting themselves first.
They want employees to push out brand content and forget to think about the employees needs first.
You aren’t on a plane. You don’t need to put on your own oxygen mask first before helping anyone else.
In fact, the truth is quite the opposite. Help your employees to discover who they are, what their experience and expertise is and how they can use it to build an online profile… and THEN they can help disseminate your brand message in the right way.
Developing your Employee Advocacy strategy in 2024 should be ALL about helping your employees to discover who they are – not encouraging them to share content without meaning to them.
We can help you to get started in the right way – give us a shout and let’s talk.
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” “The 30 Day Social Club was incredible.
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” Multinational consumer bank Multinational consumer bank “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.” Multinational consumer bank Multinational consumer bank “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.”
joining the 30 day Social Club? Well, I have told people to
join - I've put my team on it! It's a way of the company,
giving something back whilst also benefiting the company." "What would I tell someone who's considering
joining the 30 day Social Club? Well, I have told people to
join - I've put my team on it! It's a way of the company,
giving something back whilst also benefiting the company. " Global telecoms company Global telecoms company "After doing it myself, I've put my team on 30 Day! It's a way of the company, giving something back whilst also benefiting the company. Global telecoms company Global telecoms company 'What would I tell someone who's considering joining the 30 day Social Club? Well, I have told people to join - I've put my team on it! It's a way of the company, giving something back whilst also benefiting the company. "
It’s opened up all these people and conversations to me.
It’s opened up new partners to network with.
I’ve found opportunities.” “This course was great! It’s had an impact on my day job.
It’s opened up all these people and conversations to me.
It’s opened up new partners to network with.
I’ve found opportunities.” Post Office Post Office “This course was great! It’s had an impact on my day job. It’s opened up all these people and conversations to me. Post Office Post Office “This course was great! It’s had an impact on my day job. It’s opened up all these people and conversations to me. It’s opened up new partners to network with. I’ve found opportunities.”
If you post an interesting article – it generates conversation
offline. It makes you look like you are someone who’s clever
and thoughtful – putting stuff out there.” “I’m now more open to
comment and engage with social media because
I now understand the value of it.” Post Office Post Office “I’m now more open to comment and engage with social media because I now understand the value of it.” Post Office Post Office “I’m now more open to comment and engage with social media because I now understand the value of it.”
brand and I'm putting my team on the next 30 Day cohort!" “You have got the balance right between
coaching and teaching. I think this will make a big
difference for me. It came just at the right time.” Global telecoms company Global telecoms company “You have got the balance right between coaching and teaching. I think this will make a bignbdifference for me. It came just at the right time.” Global telecoms company Global telecoms company “You have got the balance right between coaching and teaching. I think this will make a bignbdifference for me. It came just at the right time.”
media and a way of thinking
about communicating your niche
and point of view.” “It provided a new perspective on social
media and a way of thinking
about communicating your niche
and point of view.” Crowdfunder Crowdfunder “It provided a new perspective on social media and a way of thinking about communicating your niche and point of view.” Crowdfunder Crowdfunder “It provided a new perspective on social media and a way of thinking about communicating your niche and point of view.”
my feelings towards posting – it pushed me outside my
comfort zone. It really opened up what was possible." “The 30 Day Social Club course really did change
my feelings towards posting – it pushed me outside my
comfort zone. It really opened up what was possible." Post Office Post Office “The 30 Day Social Club course really did change my feelings towards posting – it pushed me outside my comfort zone. It really opened up what was possible." Post Office Post Office “The 30 Day Social Club course really did change my feelings towards posting – it pushed me outside my comfort zone. It really opened up what was possible."
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” “The 30 Day Social Club was incredible.
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” Multinational consumer bank Multinational consumer bank “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.” Multinational consumer bank Multinational consumer bank “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.”
Pilot
Managed 3 month pilot
- We will launch and run your EA Pilot for 3 months using our proven framework.
- Package includes 10 seats on 30 Day Social Club Employee Advocacy training course
- Use of Togethr, our proprietary Employee Advocacy mobile app and platform.
Platform
Togethr App
- Make employee advocacy easy with the Togethr employee influence platform.
- Powerful tech which makes it simple to scale up, monitor ROI, motivate employees and manage risk.
- Use Togethr App alone or combine it with consultancy and training.
Coaching
30 Day Social Club
- Build employee social influence skills in 30 days with our group coaching programme.
- Rapidly transform employees into confident content creators or ambassadors. Great way to test the water.
- Also available as a downloadable, self-serve course.
Say hello to Andrew and Nigel
Andrew Seel
Andrew has been at the forefront of the digital industry for his entire career.
His expertise dates back to the birth of the web and he has a keen eye for what’s coming next.
Andrew has consulted for numerous brands globally in his career including: Channel 4 and EMI (eg Gorillaz), John Lewis & Partners, Haagen Dazs, Air Mauritius China and Saatchi & Saatchi.
Nigel Cooper
Nigel co-founded We Are Togethr alongside Andrew.
He has worked with some of the world’s leading brands including Häagen Dazs, John Lewis & Partners, Saatchi&Saatchi, Air Mauritius and Virgin.
Nigel is also a bestselling fiction novelist, currently working on his 4th novel as well as a number of Employee Advocacy related titles.
programme. We now have Partners in ALL 51 shops
trained and active. It gives them a way to connect
personally with customers online, providing a deeper
more meaningful relationship. We see it as the future." "Togethr allowed us to scale our employee advocacy
programme. We now have Partners in ALL 51 shops
trained and active. It gives them a way to connect
personally with customers online, providing a deeper
more meaningful relationship. We see it as the future." John Lewis & Partners John Lewis & Partners "Togethr allowed us to scale our employee advocacy programme. We now have Partners in ALL 51 shops trained and active. We see it as the future." John Lewis & Partners John Lewis & Partners "Togethr allowed us to scale our employee advocacy programme. We now have Partners in ALL 51 shops trained and active. It gives them a way to connect personally with customers online, providing a deeper more meaningful relationship. We see it as the future."
new #WeArePostOffice app!
It really makes a difference!” “A huge thumbs up for the
new #WeArePostOffice app!
It really makes a difference!” Post Office Post Office “A huge thumbs up for the new #WeArePostOffice app! It really makes a difference!” Post Office Post Office “A huge thumbs up for the new #WeArePostOffice app! It really makes a difference!”
up our employee advocacy programme
and we needed to find the right tool to do it.
Togethr not only allows us to manage employee advocacy,
it also gives us impressive results.” "We knew we wanted to scale
up our employee advocacy programme
and we needed to find the right tool to do it.
Togethr not only allows us to manage employee advocacy,
it also gives us impressive results.” Iceland Iceland "Togethr allowed us to scale our employee advocacy programme. It allows us to manage employee advocacy and it also gives us impressive results.” Iceland Iceland "We knew we wanted to scale up our employee advocacy programme and we needed to find the right tool to do it. Togethr not only allows us to manage employee advocacy, it also gives us impressive results.”
harder on social media and people
turning to traditional advertising, the Togethr
app helped us cut through the noise to
make a bigger business impact.” “With direct brand reach getting so much
harder on social media and people
turning to traditional advertising, the Togethr
app helped us cut through the noise to
make a bigger business impact.” ICAEW ICAEW “With direct brand reach getting so much harder on social media, the Togethr app helped us cut through the noise.” ICAEW ICAEW “With direct brand reach getting so much harder on social media and people turning to traditional advertising, the Togethr app helped us cut through the noise to make a bigger business impact.”
costs using employee advocacy on the Togethr
platform to generate job applications in comparison
with our existing cost of hire.” “Audley Travel achieved a 68% saving on recruitment
costs using employee advocacy on the Togethr
platform to generate job applications in comparison
with our existing cost of hire.” Audley Travel Audley Travel “Audley Travel achieved a 68% saving on recruitment costs with Togethr app compared to existing cost of hire.” Audley Travel Audley Travel “Audley Travel achieved a 68% saving on recruitment costs using employee advocacy on the Togethr platform to generate job applications in comparison with our existing cost of hire.”
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” “The 30 Day Social Club was incredible.
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.” HSBC HSBC “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.” HSBC HSBC “The 30 Day Social Club was incredible and more than a social media course. It was like life coaching. I feel more confident. I’ve grown my visibility.”
media and a way of thinking
about communicating your niche
and point of view.” “It provided a new perspective on social
media and a way of thinking
about communicating your niche
and point of view.” Crowdfunder Crowdfunder “It provided a new perspective on social media and a way of thinking about communicating your niche and point of view.” Crowdfunder Crowdfunder “It provided a new perspective on social media and a way of thinking about communicating your niche and point of view.”