Your people are your brand.
During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.
Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.
How do you make a successful employee advocacy programme for the long term? It can be easy to light the fire, but to keep your new programme delivering sustainable results, you will need to make it personally meaningful for everyone involved.
If your employees share brand content online already, you’re undeniably a step ahead of most of the competition. There are a still few questions about employee sharing you need to ask though.
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
Considering the right type of employee advocacy content for colleagues to share on social media can be daunting. How do you create content that employees will be happy to share on a regular basis?
Finding the right marketing mix can be frustrating for any company: you want to drive your business forward but with global economic uncertainty it’s become harder than ever. Which way to turn? This article looks at employee advocacy vs paid media – and why both should be considered in a new light in the post-Covid19 world.
Brian Solis discusses employee advocacy and employee influence 2.0 at Togethr’s Wave Summit in London.