Shopping trolley filled with Christmas presents

Social media is the modern day shop floor

‘Social media is the modern day shop floor,’ said Eva Bojtos from John Lewis earlier this year. The key here is ‘shop floor’. Not shop. Shop floor. It’s where your customers interact with your sales staff.

Christmas dust

Ground into dust: harness the power of employees this Christmas

Every year in November, retailers release their much anticipated Christmas ads.

Over the past decade more and more brands have followed the lead of John Lewis & Partners, embracing storytelling to create massive excitement and word of mouth around their festive ads, to drive awareness, footfall and online sales.

The Christmas of 2019 is one our team remembers well.

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Hybrid working: the genie is out of the bottle

Post-covid it looks like hybrid working is here to stay. Employees are demanding more flexibility and employers have to listen in a way they never had to pre-pandemic.

frontline retail staff social selling

Businesses wake up to the fact their employees are their most powerful asset

As UK restrictions lift, retailers clamour to tap into the pandemic trend for social shopping with new roles for frontline retail staff.

Waterstones shop window

How the Waterstones localisation strategy is winning over customers

Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?

5 Key Pillars of Employee Advocacy: Part 5 of 5 Measurement and Reporting

What does a successful employee advocacy programme look like? How do you measure success and report to internal stakeholders and your team?

5 Key Pillars of Employee Advocacy: Part 4 of 5 Motivation

Our 5 cardinal rules for keeping employees motivated once you’ve enrolled them into your advocacy programme. First up, DO NOT reward them.

5 Key Pillars of Employee Advocacy Part 3 of 5: Content and Storytelling

There’s a lot of debate right now about how much employee generated content brands should aim for employees to be sharing. If you’re wondering how to approach content for employees to share, this will help.

Network of digital people

5 Key Pillars of Employee Advocacy, part 2 of 5: Recruitment

How do you decide which members of staff you want to invite into your employee advocate programme? Who do you want posting content on behalf of your brand – and how do you invite them to do so?

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